eComm|dbOptimizer
Successful e-commerce site search requires a good product database. One that has product attribute data broken down into individual fields like brand, size and color. If your product database currently isn't opmitized then eComm|dbOptimizer is for you.
eComm|dbOptimizer automatically:
- extracts product attributes into their own database fields (such as color,
size, style, shape, dimensions, etc.)
- normalizes product records
- categorizes and classifies data
- cleans up HTML and bad characters
The result: an optimized product database ready for providing your customers with an improved search experience.
| Product Attribute Fields in original product database: | |
| SKU | SNY3088 |
| ProductName | Sony Stereo Audio Receiver |
| ProductDescription | Sony Stereo Audio Receiver - STRTDE197/100 Watts.... |
| Price | $149.99 |
| Additional fields extracted by eComm|dbOptimizer: | |
| Category | Audio Receivers |
| Brand | Sony |
| Watts | 100 watts per channel |
| Finish | Black |
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"Improving search functionality for Wally's Wines was a key iniative in our e-commerce strategy this year. By implementing Nextopia's ecomm|Search tool, we gained a powerful and robust search tool that enhanced our customer's on-line experience and also provided us with a clear demographic profile of our end customer and their shopping behaviour. The ability for us to configure ecommISearch made the tool the right choice for us, as we could ensure that a relevant and accurate set of search results would be returned to the customer, resulting in the potential for increased sales."