Nextopia Presents: eCommerce Site Search 101

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Nextopia eCommerce Site Search — you’ve probably seen it in action while shopping online.

Thousands of retailers use it to increase conversions, reduce bounce rates and offer personalized suggestions that get consumers to buy.

Nextopia is online shopping, and if you don’t have it, you’re leaving money on the table.

Nextopia: Boosting Your Bottom Line

Nextopia empowers shoppers to zero-in on the products they want, which reduces users’ frustration and increases sales. It allows shoppers to filter products by size, color or brand, and it presents non-product content that engages users who aren’t quite ready to buy. As many as 86 percent of buyers want interaction on-demand when they’re shopping, according to DemandGen, and Nextopia provides them with the avenues to access it on your website.

Improving Customer Satisfaction, One Product Search at a Time

You can guide your customers in the right direction with Nextopia’s enhanced autocomplete, flexible search options and highly responsive interface.

Each of these things improves the user experience, which is what Google’s latest algorithm is looking for, and that can even result in higher visibility on the search engine results pages, or SERPs, for your eCommerce shop.

Enhanced Autocomplete

Nextopia displays search suggestions as your customers type, populating recommendations on-the-fly. They’ll see instant product matches with every keystroke, even if they misspell (it happens to the best of us) or are searching for alternative products.

Nextopia uses industry-leading technology to ensure that your customers get what they want, and that they get it from you.

Our innovative search:

  • Adapts to customer behavior and automatically ranks the best-performing results
  • Uses error-tolerant fuzzy matching
  • Matches partial terms
  • Finds singular and plural variations
  • Offers suggestions using “Did you mean…”
  • Embeds calls-to-action in search results
  • Creates custom synonym maps
  • Includes all of your content, including products, blogs and videos

Responsive Design

Google began algorithmically penalizing websites that weren’t mobile-friendly in April 2015. Sites that fail to respond to mobile devices have high bounce rates, and if your users bounce, you can’t sell them a product.

Where will they go?

They’ll open your competitor’s mobile-friendly site.

Thirty-seven percent of consumers are more likely to purchase on a mobile-optimized site, according to Exact Target’s Mobile Behavior Report.

Conversion Rates by Device Type:

  • Desktop: 8.52 percent
  • Tablet: 8.58 percent
  • Smartphone: 4.7 percent
  • iPhone: 4.94 percent
  • iPad: 8.99 percent
  • Android phones: 4.43 percent
  • Android tablet: 6.3 percent
  • Windows phone: 3.65 percent
  • Kindle Fire: 8.64 percent

Your site needs to be optimized for smartphones, tablets and PCs, and part of that optimization includes lightning-fast design that automatically responds to your users’ needs.

Reports and Analytics

Nextopia shows you your customers’ search data so you can figure out where to target your efforts. You’ll be able to measure the performance of your marketing campaigns so you only spend when its prudent to.

Reports and Analytics

Are You Leaving Money on the Table?

Thousands of retailers are using Nextopia Search so they can make the most of every customer visit.

Nextopia integrates with ASP, .NET and PHP systems. We’re official partners of Magento, Volusion, 3DCart, Yahoo! Shopping and more than a dozen other shopping platforms, so everything we do can work for you — but more importantly, everything we do will work for your customers.

Don’t leave money on the table, because shoppers can, and will, go straight to your competitors.

Call us at 800-360-2191 to schedule a demo and see how Nextopia can push your business to the next level.

Over 1,600 retailers use Nextopia Search. So can you!

Request Demo

Advanced Search Refinement
Empower shoppers to effectively narrow their search results or sort by any relevant field such as size, color or brand. Present non-product content such as blog, video and user-guide information as part of your search results.
  • Product ranking optimized for conversions
  • Flexible attributes (size, color, brand, etc.)
  • Dynamic filters on any page
  • Ratings and reviews

"I would strongly recommend Nextopia to any Internet retailer who is looking for site search. I would seriously put them head to head against all the other competitors and ask those competitors exactly what they do that justifies ten times the price."

~Todd Morris, CEO
BrickHouse Security
Search That Works
Our industry-leading technology has made us the #1 provider of eCommerce search solutions in the world.
  • Adapts to customer behaviour to automatically rank the best performing results
  • Error-tolerant fuzzy matching
  • 'Sounds like' matching (eg. "sandels" will find "sandals")
  • Partial term matching
  • Singular and plural varations
  • Spell correction
  • "Did you mean?" suggestions
  • Searches all of your content—from products to blogs
  • Calls to action are embedded right into your search results
  • Create custom synonym maps

"Integrating Nextopia Search into our website was one of the best decisions I've made in recent years.

The ability to push certain products to the top of your search results, based upon designated search terms and criteria cant' be overstated.

Nextopia will increase your conversion rate."

~Michael Eldridge, President
Safety Glasses USA
Product Comparisons *
Give your customers the power to decide.
Quick View and Zoom *
Let your customers see more information in one step.

"Nextopia Navigation paid for itself in less than 30 days. Conversion increased 20% and average order value rose 7%. Nextopia is a no-brainer and has probably delivered the largest and fastest ROI of everything we've done since 1998."

~Doug Smith, VP, Business Development
Increase conversions with Site Search
  • eCommerce Site Search
  • Fast, accurate, intelligent search results
  • Merchandising dashboard
  • Reporting & analytics
  • Personalized Recommendations
  • Automated "You Might Like" recommendations
  • Intelligent suggestions based on browsing behavior and purchases
  • Cross-sells & up-sells
  • Mobile Search
  • Engage your mobile audience
  • Optimized for mobile devices
  • Same great algorithm and fuzzy matching
  • Nextopia Conversion Engine
  • Leverage past behavior & multiple data points
  • Dynamically adjusted search results optimized for conversions
  • Metrics-based, intelligent algorithm
  • Product Quick Finder
  • Guide your customers toward your products
  • Simple and intuitive interface
  • Flexible and dynamic attributes
  • PPC
  • Create highly targeted landing pages with ease
  • Merchandised landing pages for PPC campaigns
  • Integration with ANY platform
  • Nextopia fully integrates with any eCommerce platform including custom ASP, .NET or PHP systems
  • Nextopia is an official partner of Magento, Volusion, 3DCart, NetSuite, Yahoo! and many more platforms
  • Quick and easy setup
  • Error tolerant fuzzy matching
  • Partial term matching
  • 'Sounds like' matching (eg. "sandels" will find "sandals")
  • Singular and plural variations
  • * Integrated with existing functionality

Over 1,600 retailers use Nextopia Search. So can you!

Request Demo