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| "Improving search functionality for Wally's Wines was a key iniative in our
e-commerce strategy this year. By implementing Nextopia's ecomm|Search
tool, we gained a powerful and robust search tool that enhanced our
customer's on-line experience..." Troy Avitia Wally's Wines > read full testimonial |
eComm|Search - ecommerce search with merchandising
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The ability for shoppers to locate products within an online store quickly and easily is of the utmost importance to the success of online retailing. But, all too often, search functionality falls short of providing relevant matches to customers.
eComm|Search provides a solution to this problem by improving the methods with which products are searched, organized and displayed in your online store.
eComm|Search makes it easier for your customers to find the products they are looking for by employing a variety of strategies ranging from merchandising to fuzzy matching to analysis of customer search and purchase behavior. The end result: an enhanced user experience, satisfaction for the shopper and, in turn, increased sales for the retailer.
Features:
Merchandising
Control product ranking within search results on an automated and scheduled basis.With merchandising you can:
- Display promotional banners
- Create custom landing pages
- Promote select products to top of results
Error-forgiving logic will return relevant results based on:
- Partial term matching
- Sounds like matching - “sandels” will find “sandals”
- Singular and plural variations
Customers are automatically presented with suggestions based on corrected spelling.
eComm|Search allows you to customize and maintain a synonym map.Customers looking for “notebooks”
at a computer retailer using “laptop” in their product descriptions will still get relevant results.
eComm|Search offers your customers intelligent alternatives to their search queries.
Empower shoppers to effectively narrow their search results or sort by any relevant field such as size, color or brand.
Products are dynamically ranked based on variables from multiple data sources including:
- Customer search behavior
- Historical sales data
- Number of times a product is viewed or purchased
- Margins, sales rank and inventory levels etc.
eComm|Search search provides comprehensive reporting and analytics of customer search behavior. Reports generated include:
- What customers are finding and not finding
- Most popular search terms
- Poorly performing searches
- Highest converting keywords
Equip your internal sales force with a customized version of search results.This custom search is only available to select staff and contains additional product information aimed at enabling increased sales.
Extend the functionality of eComm|Search to the navigation system of your web site.This add-on module will give your shoppers the ability to narrow in on what they are looking for.
Our team will integrate eComm|Search into your Ecommerce Platform within hours and at no charge. eComm|Search is fully compatible with custom ASP, .NET or PHP systems and even hosted solutions like Yahoo! Merchant Solutions, MIVA Merchant or Monster Commerce. Are you a developer? If so, checkout our API and XML info (but please do remember, we help integrate free of charge)
| Take the E-Commerce Search Challenge: How does your current search engine measure up? |
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| Evaluation criteria - Does your current search provide or support: | Your site now: | Your site with eComm|Search: |
| 1. Search results that are accurate and relevant? | ? |  Yes |
| 2. Fuzzy, error-forgiving matching, synonym and spell correction? | ? | Yes |
| 3. Your customers with ways to sort or refine search results by price, brand, etc.? | ? | Yes |
| 4. Merchandising - ability to feature the products you want to promote? | ? | Yes |
| 5. Reporting and analytics on your customer search & purchase behavior? | ? | Yes |
If you answered No to any of the above challenge questions or would like more information on eComm|Search, please contact us at 800-364-9080 today.
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